How innovation and heart creates unforgettable user experiences

from Disney's Paperman

The Oscar-nominated short Paperman by Walt Disney Animation Studio is beautiful.  While absent of dialogue, its groundbreaking animation style wordlessly conveys the emotions of the greyscale protagonists. The new technique used by Disney merges computer generated and hand-drawn images to create a stunning and smooth picture.  This artistic innovation, combined with a heartfelt story, creates an truly moving experience for the viewer, adding value to the brand and product.  You ask: what does this have to do with games and apps?  Everything.

Video and more after the jump...




A nice looking app is good. An engaging user experience is desired. If you can make that experience memorable, you will create a product that users will talk about and keep coming back to.  Most of the recent  well-regarded and memorable games share traits of innovation and heart: Shadow of the Colossus, World of Goo, Portal 2.  Some may be indie, others may be higher budget, but when the extra effort is put in to create an innovative and emotional experience, these games command the attention, loyalty, and dollars of their players.